Hey I'm CeD!

Human-Centered Design for Everyone!

A results-driven Design Leader with a passion for collaboration and driving business growth. My experience navigating ambiguous environments enables me to deliver impactful products at scale. I excel in empowering teams through experimentation and iteration, achieving exceptional results. I partner closely with product, engineering, and business leaders to explore innovative opportunities for business expansion.

Latest Projects

Carputty Design

Fintech, Web App, Systems Thinking, & Service Design

ParkMobile

UI, UX, Native App & Web Design

Roadsync

Fintech, UX, Visual Design, Saas, & Design Systems

Relic Social App

UX, UI, Branding & App Design

Crafting Solutions & Staying Ahead of the Curve!

Uncover the Core Problem

Research

Dedicated time for in-depth exploration to pinpoint the core problem & craft solutions based on user needs, not assumptions. Championing user needs throughout the design process, backed by data and user feedback.

Incremental Design Planning

Trade-Offs

Committed to transparent communication about design choices, explaining the 'why' and potential impact to foster continuous incremental UX improvements.

Prioritize Adaptability

Anticipate Change

Maintain a solid relationship with an ever changing roadmap that will inevitably shift. Adapt to change and be prepared for shifts between strategic vs tactical approaches. Anticipation will ensure design is ahead of the curve.

Interaction Design

Visual Design

Output a high level of visual craft, understanding typography, layout, sizing, hierarchy, and color theory that ensures accessibility standards are followed. Purposeful design that guarantees the user experience is intuitive and delightful.

Previous Employers & Clients

Interested in Chatting?

Schedule a Call!