The Goal
Introducing a life-long line of credit for anyone to purchase one or more vehicles. Manage your vehicles payments and it's value over time.
Timeframe
2.5 years
Platforms / Frameworks
Web Application, Responsive, Design System, React
Services
UI/UX, Service Design,
Design System, User Research,
Journey Mapping
Design's Impact at Carputty
Increased Number of
closed Deals monthly by
Decreased application & vehicle purchase questions on a weekly avg
Decreased Internal User
Onboarding Time monthly by
What's the
Problem?
Carputty's initial design, while initially successful, faced challenges hindering its growth and user experience.
-
Our Teams Primary Goals
- Improve employee productivity to increase business efficiency and effectiveness.
- Standardize styling for all productse by increasing engagement with our consumer product to improve customer satisfaction and retention.
- Ensure compliance with standards by integrating a clear accessibility process in the product development lifecycle.
- Create Innovative Platform Product by improving usability & the overall user experience.
Our
Solution
To unlock sustainable growth, Carputty needs to evolve its platform by prioritizing clarity, scalability, user education, and streamlined experiences. This will empower users to confidently leverage the Flexline product, reduce support dependency, and drive operational efficiency.
- Themeable UX patterns and design for the entire consumer and business ecosystem.
- Improved Information Architecture for Saas product.
- Streamline/optimize UX terminology and features across the platform.
- Provide Clear & Transparent Communication at every step.
- Design for an process automation.
- Offer comprehensive user education for the product.
Key Initiatives
The
Research
Understand the
User's Flow
Post
Delivery
With more experience comes more ideas of how to improve. As a proponent of Design-Led initiatives, myself and other team members learned the value of pre-emptive discovery done by UX would help to uncover MANY technicval issues earlier than later. Synthesize data in a more clear way to encourage decision making FASTER.