The Goal
To create a seamless/efficient parking experience for both consumer & municipalities across the world. While helping cities and businesses better manage parking ParkMobile promoted smart parking, ease of use, and simplicity.
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Timeframe
3 years
Platforms / Frameworks
Web Application, Responsive, Design System, React
Services
UI/UX, Design System,
User Research,
User Flows, & Business Development
How did ParkMobile Increase Conversion by 50% YOY with solid UX?
- We simplified user registration for user acquisition and easy payments.
- Added intuitive map navigation elements for easy adoption.
- Introduced widely used payment options for in & out usage.
- Allowed targeted ads for partners/white-labels.
- Optimized assets and UI for fast-performance.
The
Challenge
ParkMobile users need a streamlined way to find parking, whether it's for immediate use or for a reservation later on. The app should clearly differentiate between "park now" and "park later" options and provide robust filtering to quickly identify suitable parking spots based on location, price, and other key criteria. This will improve the user experience and ensure a seamless and efficient parking process.
The Solution
ParkMobile users will enjoy a more intuitive parking experience with distinct "park now" and "park later" options. Powerful filtering tools will enable them to quickly find the ideal parking spot based on their specific needs and preferences, ensuring a seamless and efficient parking process.
- Introducing Design System.
- Improved Primary Entry Point for Product.
- Provide Information upfront for fast decision making.
- Confirm License Plate Number guardrails.
- Allow variants in time selections.
- Provide cohesive language across the product.
Key Initiatives
Uncover User Needs with Research
During monthly customer support conversations we uncovered common questions and pain points from customers. Post customer calls we uncovered that most of the issues faced buy our customers were:
- Confirm License Plate Number
- Allow variants in time selections
- Checkout without making an account
Align on the Overall Experience.
While working closely with customers via the companies customer support team we landed on solid feedback and a experience direction for the product. As a team we facilitated a number of workshops to determine what path was correct.
- Card sorting workshops on the desired path.
- Multiple user surveys regarding verbiage
