Relic
App

The Goal

Relic aims to successfully connect fans to celebrities in a safe environment for things such as events, book releases, product launches, and more.

Timeframe

1 year

Platforms / Frameworks

Web App, Responsive, Design System, Flutter

Services

Startup, User Research, User Flows, Content Design, Design Strategy

What's the
Problem?

As the founding designer of Relic, I was tasked with thinking of the core UX for the first version of Relic. The communication between fans and celebrities is currently disjointed due to trust, safety, and limited access. Relic aims to successfully connect fans to celebrities in a safe environment for things such as events, book releases, product launches, and more.

Primary product goals for first launch

Provide a secure & safe space for controlled events with fans.
Allow fans to receive crypto artifiacts that can gain value over time.
Introduce an early on scaleable solution for the product.

Image outlining what externals users are saying.

Agree on North Star objectives, key results, and initiatives to achieve them.

Image outlining what internal users are saying.

Image outlining what internal users are saying.

Image of North Star metrics.

What problems currently prevent us from
achieving our North Star goals?

Image showing the problems that could get in the way of reaching our OKR.

The Solution

After chatting with multiple celebs that have voiced their concern with a more controlled environment with their fans, the ultimate solution was to provide a space for fans to receive a signature from their favorite celebs.

Key Learnings

What we would have done differently

Although the discovery process was great and we learned a lot about the mental model of celebrities.
As a early stage team we would have focused more on the following:

Completed more research on fans and their desires.
Narrowed down the needs of fans and what they expect from celebrities
Worked on event partnerships and how that would impact the overall ux for fans not celebrities.